Field notes
Insights on product authentication, counterfeiting prevention, and supply chain intelligence.
Map your actual fraud problem, compare the technology options, ask vendors the ten questions that matter, and pilot before you commit — a practical evaluation framework.
Packaging checks, batch details, QR verification and channel signals — a practical, India-focused guide to verifying a product before you use it, and what to do when it fails.
India's drug QR-code rules are expanding beyond Schedule H2: vaccines, anti-cancer drugs and narcotics need GS1-based QR codes from July 2027, antimicrobials from 2028. A practical readiness guide for manufacturers.
Retail point-of-sale worldwide goes 2D-capable by end-2027. What GS1 Sunrise 2027 means for Indian manufacturers: GTINs, Digital Link QR codes, dual marking and a step-by-step transition plan.
Holograms, RFID tags or serialized QR codes? An honest side-by-side comparison of security, per-unit cost, consumer verifiability, analytics and retrofit effort — and how to match each technology to your threat.
Counterfeiters can copy packaging and even QR codes — they cannot copy behaviour. How scan analytics catch fakes through clone detection, impossible travel, velocity anomalies and 0–100 fraud scoring.
A practical map of the anti-counterfeit packaging toolbox for Indian brands — tamper-evident seals, security inks, serialized QR identity — and which combination fits your product, price point and channel.
Fake invoices, recycled serial numbers and parallel imports quietly drain service networks. How serialized QR warranty registration makes fraudulent claims fail as database errors instead of judgement calls.
Every unit gets a unique, cryptographically signed identity that any phone can verify — and every scan feeds fraud analytics. How QR authentication attacks the counterfeiter's business model end to end.
Traceability is identity plus events: serials, batches, aggregation and scans that answer the recall question precisely and expose diversion year-round. A staged blueprint from factory line to consumer phone.
One web-native QR code that rings up at checkout, informs the consumer, satisfies the regulator and powers authentication. What GS1 Digital Link is, why it is winning, and how to build on it.
