Mass Counterfeiting At Scale
Counterfeiters replicate packaging, barcodes, and even holograms. Traditional anti-counterfeiting fails at FMCG volumes.
FMCG & CONSUMER GOODS
Unit-level identity at FMCG volume, with channel visibility on every scan.
FMCG brands operate at massive scale — millions of units across thousands of distributors. Counterfeiting at this scale requires industrial-grade authentication. Qrynto delivers batch-specific QR verification with AI-powered grey market detection across global supply chains.
PRODUCT RECORDSigned identity · FMCG & Consumer GoodsVERIFIED
₹7.97 lakh CrIndia's illicit market across five key industries, 2022-23 (FICCI CASCADE)
2027GS1 Sunrise: retail POS worldwide moves to 2D barcodes by end-2027
10M+QR codes per batch capacity
THE CATEGORY REALITY
Trust breaks in ways specific to FMCG & Consumer Goods.
Qrynto is configured around the product, its distribution model and the decisions your teams need to make.
Grey Market Diversion
Products meant for one region appear in another at different pricing. Channel integrity breaks down.
Batch-Specific Pricing Confusion
Old batch at one MSRP, new batch at another — same product, different price. Retailers and consumers get confused.
No Consumer Engagement Data
Brands have zero visibility into who buys their products and where. Post-purchase relationship does not exist.
HOW QRYNTO FITS
Connected controls. One product truth.
Identity, verification, intelligence and lifecycle evidence work together instead of as separate tools.
GS1 Digital Link QR
One QR code for POS billing (GTIN) and consumer authentication. Batch-specific pricing resolved automatically. Ready for GS1 Sunrise 2027 — retail POS in 48 countries (≈88% of global GDP) is preparing to read 2D barcodes by end-2027.
Bulk Generation At Scale
Generate millions of QR codes per batch. Background processing with progress tracking. Download as ZIP, PDF, or Excel.
Grey Market Detection
AI maps scan locations against distribution data. Products scanned outside authorized regions trigger alerts.
Consumer Engagement
Scan page becomes a brand touchpoint — product info, recipes, loyalty programs, warranty registration.
OPERATIONAL USE CASES
Where product identity becomes useful.
01
Cooking oils & edible fats
most counterfeited FMCG category
Explore the platform02
Personal care
shampoo, soap, cream authentication
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Packaged food
ingredient and allergen verification
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Household chemicals
safety verification for consumers
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Premium products
brand protection for high-margin SKUs
Explore the platformDEPLOYMENT
Designed around the way your products already move.
A focused pilot aligns the identity level, packaging workflow, verification experience and response process before wider rollout.
Plan a fmcg & consumer goods pilotConnect product data
Import your fmcg & consumer goods catalog, SKUs, batches and manufacturing data through dashboard, CSV or API.
Generate identities
Create a cryptographic identity for every unit, batch or packaging level, matched to your risk model.
Print and apply
Use your existing printers, label converters and packaging workflow — no line changes required.
Verify and respond
Customers verify in one scan; your team receives verdicts, fraud signals and lifecycle events to act on.
BUILT FOR CONNECTED TEAMS
One evidence layer across the business.
Brand protection Quality & compliance Supply chain & operations Customer support
START WITH A FOCUSED PILOT
Protect every product on every shelf.
We’ll map your product, packaging, data and risk requirements into a practical deployment plan.
Talk to Qrynto