Scan a productBook a demo

Notes on product trust, from the team building it.

Serialization, GS1 standards, fraud signals and the regulation behind them — written for the people who run production lines, not for search engines.

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How AI Fraud Detection Catches Counterfeits: Clones, Impossible Travel and Fraud Scoring
Technology7 min

How AI Fraud Detection Catches Counterfeits: Clones, Impossible Travel and Fraud Scoring

Counterfeiters can copy packaging and even QR codes — they cannot copy behaviour. How scan analytics catch fakes through clone detection, impossible travel, velocity anomalies and 0–100 fraud scoring.

9 Jul 2026Read
GS1 Digital Link: The Future of Product Identification
Technology7 min

GS1 Digital Link: The Future of Product Identification

One web-native QR code that rings up at checkout, informs the consumer, satisfies the regulator and powers authentication. What GS1 Digital Link is, why it is winning, and how to build on it.

4 Jul 2026Read