Your brand on their skin. Make sure it's real.
Counterfeit cosmetics contain dangerous chemicals — lead, mercury, arsenic. Consumers applying fake products to their skin face real health risks. Qrynto lets them verify authenticity before they open the package.
₹74,000 Cr
India's illicit personal & household care market, 2022-23 (FICCI CASCADE)
Health risk
fake cosmetics have been found laced with lead, mercury and arsenic
<2s
from scan to ingredient verification
Figures are from published reports — FICCI CASCADE / TARI (2022-23), OECD/EUIPO (2025), ASPA, WHO, and GS1 — shown for context.
The Problem
Why Cosmetics & Beauty Needs Product Authentication
Health Risks From Fakes
Counterfeit skincare and makeup contain toxic ingredients. Consumers have no way to know until damage is done.
E-Commerce Counterfeiting
Marketplace sellers list counterfeit products with genuine product images. Brands lose control.
Grey Market Parallel Imports
Products formulated for one market sold in another. Different ingredients, different regulations, wrong claims.
Brand Dilution
Poor quality fakes damage brand reputation. Consumers blame the brand, not the counterfeiter.
The Solution
How Qrynto Solves This
Pre-Purchase Verification
Consumer scans QR before opening the seal. Verified = genuine. Unverified = return it.
Ingredient Transparency
Scan page shows complete ingredient list, allergen warnings, and manufacturing date.
Batch-Level Quality Data
Link QR to quality test results. Consumers see that their specific batch passed quality control.
Shade And Variant Matching
QR resolves to the specific shade/variant. Consumers confirm they received what they ordered.
Suspend Or Decommission
Suspend a suspect QR or mark a unit as dispensed. The public scan page immediately shows "do not use" for any flagged unit.
Consumer Engagement
Scan page includes usage tips, tutorials, reorder links. Turn verification into a brand moment.
In the field
Use Cases
Skincare
serums, creams, sunscreens
Makeup
foundation, lipstick, eye products
Haircare
shampoo, conditioner, treatments
Fragrances
most counterfeited beauty category
Natural & organic products
ingredient trust
Protect your customers. Protect your brand.
Book a demo tailored to cosmetics & beauty and see how Qrynto protects your products.